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Focus on Health: Meet the entrepreneurs

This panel of successful healthcare entrepreneurs explores wins, losses and lessons learned—from navigating regulatory frameworks to finding customers. | Part 1 of 3 Moderator: Dianne Carmichael, Managing Director, MaRS Health Venture Services Speakers: Sarah Sharpe, Founding Partner, Healthcare Analytics and … Read More

Focus on Health: Key lessons for entrepreneurs

Hear about the experience of building a startup from the ground up. This panel of healthcare entrepreneurs shares their key insights on entrepreneurship, such as learning how to hire a strong team and increasing your ability to learn quickly. | … Read More

Focus on Health: Finding and testing the market

Three Canadian health ventures with global aspirations discuss their strategies to build their companies in Canada and the United States, and the differences and similarities in customer needs in these markets. | Part 3 of 3 Moderator: Dianne Carmichael, Managing … Read More

Succeeding with E-Commerce: Four Hot Tips for Startups

Getting started with e-commerce? Hear tips on positioning your startup online, using analytics to optimize your business model, and more. Axel Kuhn is the principal and co-founder of ePath eCommerce Consulting, and is also an instructor with the eCommerce/eBusiness Management … Read More

Dissecting the Business Model Canvas

Mark Zimmerman, CIO & Senior Advisor, ICT, MaRS Discovery District, explains the startup strategy tool, the business model canvas (BMC). Do you know your product idea is good, but haven’t fully articulated the problem you’re solving or the revenue model? … Read More

Examining Nespresso’s Business Model

Nespresso iteratively developed a sustainable and profitable business model and disrupted the highly commoditized coffee market. Using the business model canvas, Mark Zimmerman, CIO & Senior Advisor, ICT, MaRS Discovery District, walks us through Nespresso’s innovative business model. | Part … Read More

Crafting Your Value Proposition

Joe Wilson, Director of Business Development at Spongelab Interactive, explains the process of developing a value proposition. Hear how a great value proposition is a clear statement that reflects critical decisions about your customer, the problem you’re solving and your product and/or service. |​ Part 1 of 3

Defining the Value in Your Value Proposition

Joe Wilson, Director of Business Development at Spongelab Interactive, discusses the different kinds of value ​your product may deliver to solve customer problems and provide specific benefits—and how these values shape your value proposition. | Part 2 of 3 Chapters: … Read More

Refining Your Value Proposition: Case studies

Using case studies, Joe Wilson, Director of Business Development at Spongelab Interactive, highlights the iterative process in identifying and refining a value proposition. Hear four entrepreneurs describe the importance of a clear and meaningful value proposition and how it helps … Read More

Understanding Different Types of Entrepreneurship

In this E101 lecture, we discuss how the market has shifted away from the separation of charities and for-profits and toward new forms of social ventures and triple bottom-line business models. | Part 1 of 3 Speaker: Allyson Hewitt, Senior … Read More

Exploring Different Business Models and the Sharing Economy

What can emerging entrepreneurs learn from social purpose charities and the sharing economy? How can you become an unconventional player in your industry? We explore how many technology startups no longer rely on a traditional for-profit business model—they aim to … Read More

Forms and Sources of Financing

Entrepreneurs increasingly need to find creative ways to finance a social purpose startup. In this E101 lecture, we demystify the fundraising process. | Part 3 of 3 Speaker: Allyson Hewitt, Senior Fellow, Social Innovation, MaRS Discovery District; Director, SiG@MaRS

The Steps of Customer Discovery

Usha Srinivasan, Vice President, Learning and Insights, MaRS Discovery District, shares key insights on the customer discovery process. Usha highlights why the core, early mission of a startup is to test and learn from customers to solve the right problems, … Read More

Market Intelligence: Asking the right questions

Designing the right questions to ask about your market and your target customers’ needs and behaviours gives you clear, actionable data in order to make informed decisions for your startup. This panel of MaRS industry analysts shares practical tips and … Read More

Game-changers and Industry Trends in the Market

As technological advances accelerate, the more likely it is for breakthrough ideas to take shape and change our daily lives. This panel of MaRS industry analysts highlights four major trends they see transforming the world today: mass customization, consumer empowerment, … Read More

Entrepreneurial Management: Frameworks and methodologies

Nathan Monk, Senior Strategist, Information & Communications Technology, MaRS Discovery District, uses startup methodologies and frameworks that are seen in many of today’s most successful and disruptive tech companies. Start with being open and learn what’s worked for others. It’s … Read More

What is Entrepreneurial Management?

Where do you start as an entrepreneur? What is the discipline of entrepreneurship? Nathan Monk, Senior Strategist, Information & Communications Technology, MaRS Discovery District, shares a new approach to creating a company: building quickly, testing constantly and getting used to … Read More

The Spark of an Idea: Isadore Sharp on founding the Four Seasons

Four Seasons founder and chairman Isadore Sharp describes how he started in the hotel business. He relates how pursuing chance events and opportunities that arise out of coincidence can end in great success. | Part 1 of 4

Creating Value for the Customer and Developing a Business Model

Isadore Sharp, Founder and Chairman, Four Seasons, tells how he created an extraordinary customer experience by staying close to the basic principles of business and constantly innovating to stay current and ahead of the competition. | Part 2 of 4

Isadore Sharp: The golden rule

Four Seasons founder and chairman Isadore Sharp talks about the golden rule and how it helped him build a high-performance company culture that became the best in the hotel industry. | Part 3 of 4

Isadore Sharp: Going global and tips for the entrepreneur

Four Seasons founder and chairman Isadore Sharp shares tips for the modern entrepreneur. He discusses building momentum by taking leaps to enter the global arena—while learning from and aligning with local cultures and established international partners. | Part 4 of 4

Collecting Health Information Safely: Five Hot Tips for Startups

Stephen Whitney, Of Counsel at Norton Rose Fulbright Canada LLP, highlights key strategies for startups in the health IT sector to safeguard the collection of personal health information.

Lifecycle of a startup

Do you have an idea for a new product? In this talk, Jon Worren of MaRS Discovery District walks through the step-by-step process to build a startup. Entrepreneurship 101 2015/16

Being an entrepreneur: What it’s really like

Chris Draper, CEO and Founder of OStheory, captures what it’s really like to build an innovative company. Chris offers a unique perspective and expert tips on finding success by taking action and staying self-motivated. Entrepreneurship 101 2015/16