Borrowing money, or debt, is one way to get the financing you need to take your technology idea to the next level.

Startup phase of company development: Funding, investors, risks and expectations

By the startup phase of company development, you’ve proved your idea is feasible and have a credible business model to deliver the product or service.

Concept stage of company development: Funding, investors, risks and expectations

At the concept stage of development, you’re exploring the feasibility of building a technology product or service.

What investors look for in a technology investment

Understanding how investors might see your business will help you find the right one to finance your idea. 

Potential questions from investors

During the process of engaging an investor, be prepared to answer any number of questions about your venture.

Capital structure that attracts investors to your tech startup

Here is your guide to setting up a“clean” capitalization structure from the beginning of your venture, making it far more attractive to potential investors.

Key characteristics of successful entrepreneurs

Successful entrepreneurs share a few key characteristics, especially in the technology business.

Recruiting with advertising

Follow these procedures and best practices to recruit through advertising.

Designing the right incentives for your staff

Most technology start-ups employ some combination of base salary and performance pay to get the best out of their key executive, sales and operations staff. Performance pay may be based on indicators such as sales, the number of customers served, the number of units produced, lines of code written, overall company profits or other measurable indicators.

Intellectual property (IP) protection for employers

Ontario employers must establish their intent to control intellectual property and trade secrets with both employees and independent contractors.

Employee records

Startups must put safeguards in place to retain and store employee records and protect their employees’ privacy.

Employee compensation: Salary, wages, incentives and commissions

A company’s compensation structure must be competitive to attract and retain employees while remaining cost effective.

Accounting principle: Stable dollar assumption

The stable dollar assumption is the accounting principle that the definition of the dollar remains constant over time.

Technology adoption lifecycle (TALC)

The technology adoption lifecycle (TALC) describes how a market develops for a new product category.

Marketing strategy for startup success: Identifying and understanding your target customer and market segments

Identifying and understanding the initial target customer is a key to success for startup companies.

Identifying target customer segments to focus your marketing resources

Customer segmentation involves dividing your product market into target customer groups.

Tech products: Pricing and the marketing mix

Pricing can help your company to achieve profitability, support product positioning, and complement your marketing mix.

Market research techniques for technology startups

Technology startups have unique market research needs and so require their own set of market research techniques.

Market research for startups: Get to know your customers, your target market and the competition

Startups use market research to collect and analyze data about customers, the target market and the competition.

Hype cycle

A hype cycle is an analytical tool that can help start-ups recognize market dynamics for emerging technologies.

How to estimate market size: Business and marketing planning for startups

For all start-ups, sizing the market is a necessary task for business and marketing planning, and budgeting.

Buyer motivation: What moves your target customers to purchase your product?

Buyer motivation depends upon understanding what moves target customers to purchase your product.

Building blocks of the business model canvas

This guide provides a process through which entrepreneurs can design a business model for their start-up.

Should startups build distribution channels or sell products directly?

An effective distribution channel strategy helps your product or service reach consumers and grows your business.

Product management and development as your tech product and market mature

Product management plays an essential role in bridging the gap between product development and the market.

The accounting cycle: Concepts in management accounting

The accounting cycle essentially consists of five steps, most of which are mechanical, but one involves decision-making.

The accounting equation and double-entry bookkeeping

The fundamental accounting equation underlies the accounting process and is supported by double-entry bookkeeping.

Accounting: An introduction

Accounting is the language in which financial information is communicated about a company to interested parties.

Business entity concept

Your company may or may not be a separate legal entity but its accounts must be kept separate and distinct.

Cash flow: Cash in, cash out through operations, financing and investing

Money moves through a company (“cash flow”) via three main channels: operations, financing and investing.