Identifying target customer segments to focus your marketing resources

Customer segmentation involves dividing your product market into target customer groups.

Tech products: Pricing and the marketing mix

Pricing can help your company to achieve profitability, support product positioning, and complement your marketing mix.

Market research techniques for technology startups

Technology startups have unique market research needs and so require their own set of market research techniques.

Market research for startups: Get to know your customers, your target market and the competition

Startups use market research to collect and analyze data about customers, the target market and the competition.

Hype cycle

A hype cycle is an analytical tool that can help start-ups recognize market dynamics for emerging technologies.

How to estimate market size: Business and marketing planning for startups

For all start-ups, sizing the market is a necessary task for business and marketing planning, and budgeting.

Buyer motivation: What moves your target customers to purchase your product?

Buyer motivation depends upon understanding what moves target customers to purchase your product.

Building blocks of the business model canvas

This guide provides a process through which entrepreneurs can design a business model for their start-up.

Should startups build distribution channels or sell products directly?

An effective distribution channel strategy helps your product or service reach consumers and grows your business.

Product management and development as your tech product and market mature

Product management plays an essential role in bridging the gap between product development and the market.

The accounting cycle: Concepts in management accounting

The accounting cycle essentially consists of five steps, most of which are mechanical, but one involves decision-making.

The accounting equation and double-entry bookkeeping

The fundamental accounting equation underlies the accounting process and is supported by double-entry bookkeeping.

Accounting: An introduction

Accounting is the language in which financial information is communicated about a company to interested parties.

Business entity concept

Your company may or may not be a separate legal entity but its accounts must be kept separate and distinct.

Cash flow: Cash in, cash out through operations, financing and investing

Money moves through a company (“cash flow”) via three main channels: operations, financing and investing.

Closing entries

At the end of the fiscal period, accountants close certain accounts in order to prepare the financial statements.

Closing process: Overview

At the end of the fiscal period, accountants close the temporary accounts. This overview describes the closing process.

Accounting mechanics: An example of financial statements

This sample financial statement highlights the relationship between the different parts of the financial statements.

Financial statements: Balance sheet and income, retained earnings and cash flow statements

Financial statements describe the profitability and value of a business, and have four main components.

Financial statements: Research in Motion (RIM)

The following consolidated financial statements demonstrate how the accounts from one statement affect another.

Fiscal period

The fiscal period represents a periodic set amount of time for which a business reports on its financial performance.

Fiscal period assumption

The fiscal period assumption entails that accounting take place over periodic and set time frames of equal duration.

Going concern concept

The going concern concept assumes that a company will stay in business during and beyond the next fiscal period.

Journal entries: Credits and debits

Journal entries have two sides: they record both an equal debit and credit for every business transaction.

Current liabilities and long-term liabilities on the balance sheet

Two main types of liabilities exist: current liabilities and long-term liabilities. Both are financial obligations.

Revenue (definition)

Revenue: definition: the measure of assets generated by a company’s business operations during a set period.

Shareholders’ equity, or net worth (definition)

Shareholders’ equity, or net worth: The net worth of a company equals the total assets minus the total liabilities.

Using your business plan’s executive summary to attract investors

The executive summary is a key document for entrepreneurs and new companies looking for investors.

Chairperson (definition)

Chairperson: head of a corporation or board of directors, or one who presides over a meeting.

Financing Social Enterprises: Government grants, corporate funders, foundations, bootstrapping or funders and investors?

Financing for social enterprises can come from many locations including corporate funders, government grants, bootstrapping or philanthropic foundations.