Usha Srinivasan, Vice President, Learning and Insights, MaRS Discovery District, shares key insights on the customer discovery process. Usha highlights why the core, early mission of a startup is to test and learn from customers to solve the right problems, generate real value and build a great product. | Part 1 of 3


1. The Steps of Customer Discovery
2. Market Intelligence: Asking the right questions
3. Game-changers and Industry Trends in the Market