Are you faced with a business decision and not sure what to do?  Do you need deeper insight into specific customer segments? More comprehensive information on competitors? Are you uncertain about your pricing strategy?  Market intelligence can help.

Market intelligence is crucial to a start-up’s strategy by providing the information needed to help you make the right strategic decisions to ensure your start-up’s success.

To make sure you have all your bases covered, it’s important to know the key questions that market intelligence can help you answer.

Check out our video interview with our Director of Market Intelligence, Usha Srinivasan. She discusses five market intelligence questions that every start-up should consider. And she’s got tips on how to find the answers to those questions to achieve and maintain your competitive advantage.

Essential Market Intelligence Questions: Five Hot Tips for Start-ups from MaRS Discovery District on Vimeo.

To learn more about how market intelligence can help you make sound business decisions, check out the full Best Practices event video Using Market Intelligence as Your Strategic Weapon.

Need market intelligence? MaRS’ market intelligence team has provided market research services for hundreds of clients. We have access to key vendors such as Gartner, IDC, Frost & Sullivan, Forrester, Business Insights, Lux Research and the University of Toronto library collection. And a small but dedicated team of sector-specific analysts and information science specialists.  Talk to your MaRS advisor (or apply to get one) to see if your company is eligible to receive this service.

Keri Damen

Keri leads the strategic design, development, marketing and expansion of cutting edge business programs in the areas of entrepreneurship, innovation, marketing, HR, management and leadership at U of T’s School of Continuing Studies. See more…