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Last Wednesday, Entrepreneurship 101 took place on Bell Let’s Talk Day—a day to recognize the stigma and silence around mental health issues across Canada. The panel of four successful tech entrepreneurs discussed the “highs and lows” of their own professional journeys and how they handle the pressure of launching and running a company. They also shared advice on making key decisions in the early stages of a business, and pointed to the importance geography plays.

This session was moderated by Aron Solomon, Innovation Lead at Legal X. The panel speakers included:

  • Eva Wong, Co-founder and Chief Operating Officer of Borrowell
  • Ben Zifkin, Founder and CEO of Hubba
  • Jamie Schneiderman, Founder and CEO of Clearfit
  • Cian O’Sullivan, Top Dog and Founder of Beagle Inc. 

Managing stress

Entrepreneurship comes with a responsibility to take care of your team, your stakeholders and yourself. Panelists reflected on the sacrifices they had to make in their own pursuits, highlighting the need for strong professional and personal support systems.

“The best help that I’ve received is by having a strong network—talking to people who have been there and done that,” noted Cian. He emphasized the importance of accepting your limitations and choosing your battles wisely as a means of regulating the constant stress entrepreneurs often face. “Accept that every single day you’re going to have 10,000 balls in the air and most of them are going to drop—and that’s okay.”

Multiple panelists commented on the lack of honesty about the mental and emotional toll of entrepreneurship. “When you talk about it being business, it’s more than business,” Ben explained. The significance of taking investment money was a key point he made throughout the discussion, advising that ventures should raise funds with caution and awareness of the stakes. “It’s somebody else’s money. It’s another human investing in you—in your story.”

Navigating constraints

Between designing a minimum viable product (MVP) and managing teams, cap tables, investors and a number of other interrelated factors, the early balancing act of an entrepreneur is often critical to the sustainability and success of the company.

Eva recalled Borrowell’s early days of bootstrapping when they ran into a recurring issue of raising enough angel and seed level support, but having limited resources for post-seed funding. Other panelists agreed that the lack of Series A funding opportunities can be limited in Toronto (though this has improved in recent years).

When funding is tight but you need to sustain a highly competent core team, how do you manage to pay team members and divide the company in a way that is both fair to everyone and still financially strategic? Jamie mentioned transparency and generosity as key driving factors for this process, adding that the fear of diluting one’s company can be an impediment to finding the right partners that are willing to commit.

Numerous audience members asked the panelists about their approach to raising funds. Cian noted that making bigger asks—that is, asking investors to commit to larger amounts, but not necessarily paying all of it upfront—will ultimately save the entrepreneur the time and energy of raising funds again down the road.

Ben urged audience members to use caution in taking investments. He reminded the group that there are many ways of raising money without taking VC money, and that “as soon as you take money, you have a responsibility to make money.”

Finding the right location

Location is another key element to the journey.

The panelists agreed on the undeniable advantages of Silicon Valley. Jamie described it as having a “natural orientation to create and take risk to make things happen.” However, the panelists also concurred that there is a sensationalist element to this. He went on to liken it to a fishbowl where “everyone’s sort of saying the same thing.”

For an early entrepreneur, the alluring vision of the Valley can be distorted and distracting, and Eva recognized that ultimately, it made more sense for Borrowell to be situated with its customer base here in Canada.

Ben asserted that “Toronto seems to be the best place in the world to build a company.” Having travelled around the world, he recognizes that every major city has its unique and positive qualities. However, Ben finds that the level of access to talent, the relative affordability and the potential to differentiate oneself as an entrepreneur are standout qualities of Toronto in particular.

Cian noted that the geographical advantage of Toronto extends along the southwestern Ontario corridor all the way to Waterloo. He agrees that the talent pool is a big part of the region’s advantage, as well as its support system. “It’s an amazingly accessible and transparent access to people who have done it and people who have really good ideas on how to look at something from a different perspective.”

Missed the lecture?

Our panel of entrepreneurs had lots more to say! Check out the full discussion in the videos below.

Meet the Tech Entrepreneurs: Part 1 of 2

Meet the Tech Entrepreneurs: Part 2 of 2

Entrepreneurship 101 course resources

And search “Entrepreneurship 101” on iTunes U.

Farah Momen

Farah Momen is an Associate on the MaRS Information & Communications Technology (ICT) Venture Services team, supporting the Consumer & Commerce and LegalX clusters. See more…