On January 30, 2012, Barack Obama broke new ground and became the first president to ‘hangout’ on Google+. In one broad, calculated swoop, Obama increased his social media presence, reinvigorated his brand and swayed a devout Republican to vote for him in the next election. Obama’s social media experiment was an effective marketing tool and good customer service.
Drawing from Obama’s playbook, here are five lessons for startups and entrepreneurs:
Even if you don’t have Obama’s pull, this event shows how far you can reach using tools that are virtually free. Expanding your social media presence will allow you to reach consumers far and wide who might then spread the word about your product or service. So be social and engage.