Valuable ventures create visionaries
“You are not a visionary… yet.” — Brant Cooper
Last week, MaRS took advantage of a very special opportunity to welcome author Brant Cooper to speak at the last Lived It Lecture of the 2012-2013 Entrepreneurship 101 series.
Following the success of his first book, The Entrepreneur’s Guide to Customer Development, which sold 20,000 copies, Brant is scheduled to release his second book, The Lean Entrepreneur, on February 26.
The Lean Entrepreneur aims to inspire the entrepreneur in everyone, and Brant brought some key themes from the book to life for the MaRS audience.
Being lean means focusing on value-added activities
Being “lean” does not mean being cheap. It is a way to create value and eliminate waste by focusing on value-added activities and eliminating non-value-added activities—what Brant calls your value stream.
Brant expressed how to be a successful lean entrepreneur and visionary through validated learning and explained how to achieve this by customer interaction, viability tests of your product and iteration.
He also presented a seven-step startup model and discussed different types of businesses and where they fall within the innovation spectrum.
This lecture took traditional thought on what defines a visionary and flipped it on its head. Brant claimed that being a visionary is not about foreseeing the future, but is about relentlessly pursuing change through value creation.
Learn more about what it means to be a visionary by watching Brant’s lecture followed by an audience Q-and-A session here.
Credit: Produced by MaRS Media.
Next lecture: Meet the Entrepreneurs – Information Technology, Communications and Entertainment on Wednesday, February 27, 2013.
- Slides: Lived It Lecture – Brant Cooper
- Article: Buyer motivation
- Article: Customer orientation: Kotler on marketing
Check out the two new workbooks in the Entrepreneur’s Toolkit:
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- Join the Entrepreneurship 101 LinkedIn Group.
- Follow the conversation on Twitter: #ent101
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- Download the course schedule
Lauren worked with the entrepreneurship programs team at MaRS. She kept track of thousands of event attendees and assisted in marketing efforts to keep them coming back for more. See more…