Data Catalyst - EnergyThe weekend of September 7 and 8 saw a congregation of 115 developers, coders, designers, energy experts, utility representatives, behavioural economists and MaRS volunteers descend on MaRS to participate in the first-ever MaRS Energy Hackathon.

While hackathons are becoming a regular feature at MaRS, this particular hackathon distinguished itself as part of a much larger effort to enable access to standardized electricity consumption data in Ontario. This effort began in September 2012 when MaRS produced a report titled “The Market Impact of Accessible Energy Data” to engage electricity stakeholders on the value of making electricity data accessible. In November 2012, MaRS followed up its report with a partnership with the Ontario Ministry of Energy to lead a cross-industry working group with Ontario energy regulators, the Office of the Privacy Commissioner of Canada and seven utilities to promote the adoption of the Green Button standard in Ontario.

Data Catalyst - Energy Hackathon

Ten months and 2.6 million (and counting) Green Button-enabled homes and small businesses later, the MaRS Energy Hackathon is just one of many events and activities that MaRS plans to conduct to encourage the developer and innovation ecosystem to access electricity data that will now be available for consumers to access and share in an electronic, standardized and secure format.

The MaRS Energy Hackathon attracted a very focused group of participants who were driven to use this new data stream to solve very specific problems. The hackathon’s challenge was to develop solutions that would help consumers engage with their electricity consumption data. Objectives included:

  • increasing education around electricity consumption;
  • encouraging bill savings and the reduction of environmental impact through conservation and load shifting; and
  • encouraging awareness and engagement with electricity consumption across varied demographic and electrically aware customer segments.

Data Catalyst - Energy Hackathon

The 36-hour event resulted in 11 excellent solutions that demonstrated a diversity of consumer engagement approaches ranging from the use of simple text message–based notification systems for customer electricity consumption alerts to the use of physical green flamingos as visual cues to leverage peer pressure or social persuasion measures (similar to Ontario’s successful blue-box recycling program).

Over 33% of the people involved in the MaRS Energy Hackathon were women, which showcases the increasing diversity in participation at the hackathons held at MaRS.

The focus of this hackathon and other supporting events and activities in the coming months will be to provide ongoing support and feedback to developers who are building Green Button data-enabled applications. This will offer developers the opportunity to leverage the first-mover’s advantage in this nascent but growing energy data marketplace, while also offering Ontario consumers more choice in how they interact with the electricity data enabled by the Green Button standard.

Read on for information on the MaRS Energy Hackathon’s winning applications.

Data Catalyst - Energy Hackathon

Winner of the Best App Award: Electric Company with their project Barkly

Team members: Mariusz Dabrowski, Poyan Pourshian and Yuxing “Felix” Huang

Project description: Barkly is an app that allows consumers to manage energy consumption with a focus on getting parents and children to work together based on positive reinforcement. A tree interface translates kilowatts into real examples and gives energy-saving tips based on consumption (the latest day compared to the previous five days).

First runner-up for the Best App Award: Qriket with their project Wattage

Team members: Jonny Comparelli, Mark Muralla, Piotr Sobkowski, Yunbo Lee and Ivan Rivero Alonso

Project description: Wattage recommends the best times to use electricity, focusing on conservation and engaging the consumer through the concept of peak hours.

Second runner-up for the Best App Award: Space Bears with their project Spring Gauge

Team members: Elgin Chau, Kevin Yuen and Kent English

Project description: Spring Gauge focuses on the consumer by leveraging SMS to deliver energy consumption data. After signing into the Spring Gauge website, users can get Green Button data sent to them by text.

Winner of the Pivot Design Group Award for Best UX/Design: Energy Tipper with their project of the same name

Team members: Bianca Sayan, Erich Wetz and Lucy Lin

Project description: Energy Tipper lets consumers know the best time to use certain appliances. Data is based on the typical consumer.

Winner of the MaRS Future Impact Award: Power Inform

Team members: Geordie Bilkey, Andrée Monette and Tikhon Botchkarev

Project description: An open source client library in Python that will allow developers to create apps at the consumer level and an app that will allow utilities to test frameworks in the roll-out phase. The app can also apply to gas and water utilities.

Honourable Mentions: Emmit and Green Flamingo

Emmit team members: Farzad Kohantorabi, Peter Campeau, Sumit Sikder, Ashwin Sureshkumar and Veronica Wong

Project description: Emmit looks at the behaviours and motivations of consumers. It will involve an efficiency score on a smartphone app and trigger mechanisms to acquire new users and retain existing users.

Green Flamingo team members: Kristopher Kivutha, Sina Shahandeh, Dan Desmarais and Geoff Foulds

Project description: An app that forecasts weather events to customers and rewards positive engagement with the application, i.e. taking steps to conserve energy will result in the customer getting a physical flamingo to display at their premises as a visual cue for positive energy management practices by the household or business.