Workshop program overview
The Entrepreneur’s Toolkit Workshops are a collection of experiential, hands-on workshops facilitated by experienced entrepreneurs. Workshops are designed for a maximum of 30 participants and allow time for exercises and peer-to-peer feedback on their own ventures. Drawing on the latest thought leadership and tools for startup development—such as Steve Blank’s Customer Development Model, Eric Ries’ Lean Startup and Alexander Osterwalder’s Business Model Canvas—the workshops help entrepreneurs:
- Interview first potential customers to test their initial market assumptions
- Build their value proposition
- Define their business model
- Identify and learn how to effectively communicate with key opinion leaders
- Map out a sales process and close their first sale.
Workshop schedule and registration
Interested in attending an upcoming workshop? Please visit mars-workshops.eventbrite.com or click the Register button below for upcoming workshop information and registration. Workshops are held regularly at MaRS and at our partner organizations across the Ontario Network of Entrepreneurs (ONE). Register
“Taking the workshop gave me validation that I am not only on the right track, but that presenters, mentors and peers are very enthusiastic about my proposal and business plan. This may not seem that important, but it has given me a higher confidence level that I will succeed.”
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This two-part workshop series is designed to help early-stage ventures understand the Lean Startup approach and learn ways to start collecting feedback from potential customers. (2 sessions, 4 hours each)
In this two-part workshop series, we follow Steve Blank’s methodology and introduce startups to Osterwalder’s Business Model Canvas and the analytical process required to validate their business model. (2 sessions, 4 hours each)
Do you understand the financial metrics of your business? Do you want to be able to speak knowledgeably to your accountant, bank or investors about your company finances, or to manage a plan to ensure that you have the necessary cash available when your business needs it? This three-part workshop series is designed to help...
This workshop series examines the principles of marketing communication strategy and how ventures can use them to increase opportunities for growth. (3 sessions, 4 hours each)
This workshop series focuses on the sales process within a business-to-business (B2B) environment. (3 sessions, 4 hours each)
This workshop series will help you to understand how to create a powerful pitch that you can use to engage investors. (2 sessions, 4 hours each)