Sales superstar or tech genius: Who's worth more?

At last Wednesday’s Entrepreneurship 101 lecture, students heard Lance Laking, President and CEO of BTI Photonics Systems, talk about the difference between techies and sales people: the different motivators and rewards for the two different groups.

What remains debatable, however, is when you allocate your budget, who gets the bigger paycheque — the techie who develops the product or the salesperson who sells it? It has famously been said, “Nothing happens until someone sells something.” But what if there is nothing to sell?

How would you make the decision?

Downloads and Resources

• Class information
• Webcast
• Ent101 Facebook Group
• Presentation: “Techies are from Venus, Salespeople are from Mars: Strategies for effective communication in a start-up environment” (PDF)

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