Those of you in and around Toronto have likely noticed a large and very busy construction site beside the current MaRS building—the future home of MaRS Phase 2. As the project coordinator for this massive undertaking, it’s my job to stay current with the latest progress on the site, not quite down to the last rivet, but almost! Continue reading “MaRS Phase 2 is on the rise” »
We are rapidly gearing up at MaRS for Social Media Week (@smwto), taking place in
Toronto from February 13- 17. One of Canada’s largest free digital culture festivals, Social Media Week (SMW) is the perfect match for the ‘lean’ budgets of many startups. Continue reading “Share it! Social Media Week at MaRS” »
When it comes to targeting customers, research shows that business owners should go after the “sharers” of the world, those most likely to use various social media to research and recommend products.
According to the infographic below, which features data from both M Booth and Beyond, the “high sharers” are three times more likely to recommend a product and influence the purchasing behaviour of others.
Source: Mashable.com
“Energy… is one of the key cleantech subsectors that will help lead to future manufacturing and job creation.” Wise – and true! – words from Jon Dogterom, Practice Lead for Cleantech at MaRS. On January 25, Jon moderated the discussion at the event, MaRS Market Insights – Ontario Smart Grid Opportunities in the Electrical Utility Sector. Continue reading “The smart grid is electrifying the province!” »
Rare artisanal cheese production, eco-friendly laundry and vegan lunch delivery—these are just three creative ideas that have evolved into successful social business models.
At last week’s Meet the Entrepreneurs, we heard three up-and-coming social entrepreneurs talk about their experiences with starting and expanding their businesses: Continue reading “Yes, you can make money AND be kind to the planet” »
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