Session 13 of 20
Marketing communications
Share this session:
Post on twitter:
Focus on defining the field of marketing communications with a particular emphasis on technology start-ups. Particularly relevant for those start-ups that have little funds available for marketing. Learn the basics of advertising, branding, public relations and social media. Tools will be introduced to emphasize the importance of thought leadership in technology fields and where to go for help when developing a marketing plan.
Event session video:
Reference material
|
Marketing Communications for Startups – Entrepreneurship 101 Effective digital marketing strategies that highlight the importance of storytelling, the benefits of having a great website and how a … |
|
Marketing communication overview Marketing communication (MarCom) has two objectives: to create preference for a product, and to shorten the sales cycle. |
|
Market communication in the Early Market In the Early Market, start-ups must tailor their market message to reach both technology enthusiasts and visionaries. |
|
Communicating technology innovations Entrepreneurs seeking to commercialize innovations should be aware that new technology needs to stretch the boundaries of existing language, either by inventing new words or by giving new meaning to existing vocabulary. |
|
Marketing Communications This workbook discusses the role of marketing communications and helps you plan your strategic approach. |
Additional learning tools
Additional learning tools
Marketing plan for your product launch Base your marketing efforts for your product launch on building product awareness and demand—this will lead to sales.
Advertising: Kotler on marketing The aim of advertising is not to state the facts about a product but to sell a solution or a dream. Advertising leaders differ on how to create an effective ad campaign.
Related Videos
Related Blogs
