Keith Hampson is the managing director of client innovation at Acrobatiq, a science and technology–enabled education courseware, learning analytics and consulting company founded at Carnegie Mellon University. Keith has deep roots in higher education. After completing his doctorate at the University of Queensland (Australia), he served as a faculty member at Ryerson University, focusing on the intersection of markets, culture and consumer behaviour. It was during this period that Keith came to see the extraordinary potential of digital media and technology for improving learning. He then took on the role of director of digital education strategies at Ryerson, where he and his team grew enrolment by 500% and won six national awards for excellence in digital higher education. Before joining Acrobatiq, Keith served as an advisor to dozens of institutions and companies trying to improve online education.