Part 2: K.I.S.S. – Keep it short and simple (Your pitch that is)
I’m back with my second posting in the K.I.S.S. 60-Second Pitch blog series.
Last month, sixteen representatives from London, Ontario-based companies signed up for TechAlliance’s annual pitch-off, a trio of events that included a workshop, the actual competition and a celebration where the winners were announced. In this three-part blog series, you’ll meet the top finalists of the 60-Second Pitch Contest and read about their tips and suggestions for crafting a perfect pitch (see their pitches here).
Next up is Alexandra Reid from MITACS Inc., who placed in the top three for the 2009 TechAlliance 60-Second Pitch Contest.
Q: MITACS Inc. (read about MITACS here) can be a bit tricky to explain to others. How did you manage to drill down your organization into a 60-second pitch?
A: I wanted to focus on the programs MITACS offers, not the organization itself. I would have gone way over the time limit if I tried to fit in an explanation about what MITACS is! After getting some advice from Carmen [TechAlliance’s VP of Business Services] I decided it was best to focus on the audience the pitch was intended for, and that was someone interested in our Accelerate program.
Q: How did determining your target audience help when developing your pitch?
A: Sticking with the Accelerate program gave my pitch focus and I was able to get my message out clearly and quickly.
Q: What was your most rewarding moment in the competition?
A: Not stumbling through my pitch! And also receiving helpful constructive feedback from the judges. It was a stressful but rewarding and fun experience.
Don’t forget to check in for the final post in the K.I.S.S. 60-Second Pitch series for tips from the competition’s third finalist, Jonathan Kochis from Resolution Interactive Media. In case you missed the first part of this series, click here.
Katrina is the communications manager at TechAlliance, an industry-driven organization based in London, Ontario that focuses on the economic development and growth of the technology sector. See more…