Attendees of the CIBC Presents Entrepreneurship 101 lecture series have now heard two distinct voices as to what is important in a business plan: Peter Evans made the case for the role that marketing plays threaded throughout the plan, while Kerri Golden last week pointed out that the financial plan is the punchline to any solid business plan.

Which do you think sells? Hint: this week’s lecture will cover everything that goes into your plan!

Downloads and Resources

Weren’t able to attend the class? Need some notes or want to look something up? Click below for all of the goodies from the lecture.

If you fail to plan, will your plan fail?
View more presentations from Cathy Bogaart. (tags: budget finance)

Tony Redpath

Tony Redpath mentored entrepreneurs at MaRS, with a particular emphasis on environmental, advanced materials and manufacturing markets. His primary role was to ensure that MaRS has the right programs in place to help companies take their ideas to market and that these programs are working together. See more…