When it comes to targeting customers, research shows that business owners should go after the “sharers” of the world, those most likely to use various social media to research and recommend products.

According to the infographic below, which features data from both M Booth and Beyond, the “high sharers” are three times more likely to recommend a product and influence the purchasing behaviour of others.

Source: Mashable.com


Kara Collins

Kara is the Director, Content Marketing & Communications at MaRS. She helps get the MaRS word out in every (grammatically correct) way possible. See more…