I remember my early days at BTI Systems – always trying to punch above our weight – but not having the full resources or the luxury of depth, breadth and experience of team to do so. For example, before I could afford a VP of Supply Management, I needed to secure “big company” price breaks from key suppliers in order to deliver product margins attractive to a VC. And so I depended on a trusted advisor and a purchasing expert that I knew for the help – but it cost me a few lunches (and some stock options). The same applied as I set strategy to enter into the U.S. market – by leveraging a Chicago-based senior sales executive from our industry whom an investor had introduced to me.
As an entrepreneur in start-up mode, having a useful reference tool for many of the common challenges would have saved me a lot of lunches and time.
I’m one of the co-authors of the newly released book, “The Entrepreneurial Effect: Practical Ideas from Your Own Virtual Board of Advisors”. This book does just that – provides “expert” commentary on common start-up questions including:
With forward by Terry Matthews, other contributing authors include Angels, VCs, Founders and CEOs from an array of Technology companies that have grown up in Ottawa’s Silicon Valley North.
There are three things I really like about this book: