If building an entrepreneurial culture is one of your company objectives, a key aspect to consider is the people that you hire. Successful innovation in the 21st century depends on the engagement of the entire organization—not just the leadership.
When building a more entrepreneurial culture, ask yourself:
A quick Google search yields more than 40 different skills cited as key to entrepreneurial success. However, these skills were mentioned more frequently than others, in the following order:
Out of curiosity, I wanted to see if companies looking for increased strength in innovation were hiring for these skills. It was a simple experiment: I searched on LinkedIn for job postings from organizations with more than 50 employees that had the word “innovation” in the job title. There were fewer posts than I expected and I reviewed the first nine that met the criteria.
Here’s what I found:
Overwhelmingly, the emphasis of the job postings was on technical skillsets, functional experience (none that predict innovation) and organizational efficiency (which is understandably important for large organizations).
This focus suggests that these organizations are not really planning on or expecting innovation to result from their hiring efforts. Of course, putting innovation in the title may be perceived as making the posting ‘sexy,’ and the recruiter may have simply wanted a smaller applicant pool.
I did a second job search on LinkedIn, this time looking for “corporate development” roles. This is the type of job that I would expect to have innovation as an intrinsic part. My search turned up five postings for corporate development roles at director and manager levels. Only one mentioned innovation as a key area of responsibility.
In other words, wannabe intrapreneurs are facing slim job prospects at the moment.
At MaRS, we’ll be discussing this with companies at our upcoming corporate innovation conference, MaRS Verge. Join us to learn how to make innovation work at your organization!
[button href=”http://www.marsverge.com/” target=”_blank”]LEARN MORE ABOUT MARS VERGE 2016[/button]