Wrong. The credit card I used did not have the required insurance. To my astonishment, the ordeal created a huge hole in my bank account.
However, this financial setback did expose me to the confusion surrounding insurance, credit cards, and coverage. The idea for InsurEye was born!
Our core belief is that insurance is complex, fuzzy and in need of tools like our Credit Card Navigator , which helps Canadians see what their credit cards insure them for – and what they don’t.
What comes to mind when you think startups? Brainy students surrounded by pizza boxes pulling all-nighters on their laptops? Bleeding-edge IT solutions, social networks, and iProducts being created overnight?
InsurEye is different. Instead of brainstorming in one room, our teams work across continents. We have people in Canada (Toronto and Vancouver), Germany, Spain, and the U.S. Our international headquarters is a Second Cup, which has everything we need (the only disadvantage is that our headquarters closes at 10, which makes communication with the west coast tricky).
As for building a leading-edge product, well, we are, but we’re innovating in the most conservative industry ever – INSURANCE!
Stay tuned to the MaRS blog for updates on our progress.
Alexey (Co-Founder of InsurEye)
MaRS works with dozens of startups across many entrepreneurial areas, including IT, entertainment, life sciences, social innovation and more. Do you have an idea that needs evaluating or a startup that needs advice? Contact us today by visiting:
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