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Re-inventing your business

At last week’s Entrepreneurship 101 lecture, attendees heard David Campbell’s fascinating stories about his business exploits. One message came through loud and clear: we need to re-invent our business every Monday morning! Now, a first-time entrepreneur’s barely got a business, let alone one to re-invent. I take Mr. Campbell’s message as advice to stay close to the marketplace and evolve your business accordingly – good advice to those of us who are enamoured with our technology and lose sight of the customer.

I’m interested in hearing novel ideas about how an embryonic company, not yet in the marketplace, can get close enough to it to be able to rapidly change in response to changing needs.

Downloads and Resources

Weren’t able to attend the class? Need some notes or want to look something up? Click below for all of the goodies from the lecture.

Do you really want to be an Entrepreneur? with David Campbell from MaRS Discovery District on Vimeo.

Do you really want to be an Entrepreneur?