I bet you didn’t know that when you’re spending time surfing the web at your local coffee shop, you could in fact be jeopardizing the privacy and security of your personal computer. What if you had a USB key that you could carry with you anywhere and use on any computer, a key that guaranteed a secure and private session?
It just so happens that one of our Investment Accelerator Fund (IAF) portfolio companies provides just that. SurfEasy offers an easy-to-use solution for protecting your online privacy, security and freedom on any computer or network. And as the name suggests, using SurfEasy is easy: just plug the SurfEasy USB key into a computer, enter your personal password, and your very own private and secure web browser opens.
All of your browsing traffic is secured in an SSL-encrypted tunnel, ensuring that no one can monitor, restrict or block access to your favourite sites like Facebook, YouTube or Twitter.
SurfEasy launched at the Consumer Electronics Show in Las Vegas in January 2012. I had the pleasure of being in the trade show booth with the management team to experience first hand the excitement in people’s eyes over the simplicity of secure, anonymous browsing through a USB key. Just six months since their launch, SurfEasy now has customers in 52 countries!
The IAF invested in September 2011, enabling SurfEasy to launch a commercial-ready product, hire a development team and round out their senior management team.
Since the IAF’s investment, SurfEasy:
The company will soon be announcing a number of distributor and retailer partnerships across North America, so you will begin to see the SurfEasy product on shelves in electronics stores over the next few months.
The SurfEasy investment checked all the boxes on the IAF investment criteria:
To find out more about the IAF, our investment focus and investees, visit our webpage or follow us on Twitter @MaRSIAF.