Note: This post originally appeared on the Venture Accelerator Partners website. It has been reposted here with permission from the author.
I was talking to a new prospect the other day and our conversation started with specific companies that they would like to target. The companies seemed to be incredibly varied; they were different sizes and verticals. I asked the prospect what their target customer was and they said they had not worked that out yet.
Growing companies are often constrained on money and time and not having a proper target market can impact both; as discussed in my earlier blog about the importance of focusing on a target market. The need to determine what makes a great customer is essential for a successful B2B Sales Strategy. Here are some things to think about when creating your target prospect list.
Setting your targets will help you focus on sales and marketing efforts, saving your organization time which should lead to revenue faster. If you would like to have a conversation on your target prospects, please connect with me and we can discuss.