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E101 alumni
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About E101

What you get

  • Over 30 video lessons from Canada’s top entrepreneurs
  • Five hours of learning a week, fit around your schedule
  • Weekly live online discussions
  • Access to the MaRS E101 community on Slack
  • Continued help post-course

Course roadmap

Week one 
Define your startup idea, figure out which problem you’re trying to solve and craft your startup vision statement.

Week two 
Develop your value proposition, identify your customer and test your minimum viable product.

Week three 
Understand your target customer, figure out the size of your market, and start to craft your brand.

Week four 
Learn the fundamentals of financial planning for a startup, and explore grants and funding opportunities.

Week five 
Learn about business structures, regulation, and make sure your company is built on solid legal footing.

To learn more about what’s covered in this course, download the syllabus.

What you'll learn

  • How to generate and stress-test startup ideas
  • How to find out what your customers want
  • How to create a Minimum Viable Product (MVP) to validate your product or service
  • How to pitch your idea and raise money
  • How to reach new customers and grow quickly

What you can expect

Make real progress in five weeks.
Our course is practical. Unlike other programs, we focus on tactics to accelerate the growth of your company. You’re not learning business, you’re learning how to grow a startup with proven methods.

Get support from the best.
You’ll get access to weekly live sessions and our online Slack community of entrepreneurs from around the world, where founders learn and create companies together. While you learn at your own pace, we’ll be here at MaRS to guide you each week.

See the world in a different way.
This isn’t your average course on entrepreneurship. We connect you to experts with deep experience from many fields, across sectors and specializations. We’ll help you see the patterns and opportunities where others see chaos.

Join a community of innovators.
MaRS has helped thousands of founders build and grow successful companies since 2005. Join the ranks of entrepreneurs whose technologies and solutions are meaningfully impacting peoples’ lives everyday.

“Beyond just the dream, there are millions of customers out there. Do you have a customer? Have you found one? If you found one, have you found 10? If you can prove those little milestones, that’s how you’re going to create traction and raise a round.”

Michael Katchen, co-founder, Wealthsimple; E101 contributor

Registration is now closed. Stay tuned for our next cohort launch.

Questions? Email our team.

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