Ratehub CEO talks taking risks while on top

Startups need to be innovative, versatile, and flexible to adapt and survive in a fast-paced market. The PIVOT Series tells the success stories of entrepreneurs who turned challenges into opportunities.

Ratehub.ca switched from being Canada’s #1 mortgage rate comparison site to a full-fledged brokerage firm under the leadership of CEO Alyssa Furtado so they could grow profits, while maintaining key relationships with their customers.