The importance of investing in diverse companies

Michelle McBane of Standup Ventures speaks to her experience in investing in female-led ventures in the seed stage. She believes that investing in diverse teams can out-perform the market.

To date, StandUp Ventures has invested in five companies spanning enterprise software and medtech: Bridgit, which helps construction crews manage entire projects from concept to completion; Coconut Software, which enables firms to schedule and track customer appointments; Nudge Rewards, a mobile app that educates and rewards frontline staff, with the goal of improving profits and performance; tealbook, which uses artificial intelligence to help companies manage their supplier contacts more efficiently; and Emovi, makers of an assessment device that helps locate the cause of knee pain. Read the full story in the latest issue of MaRS Magazine here: