We offer a range of services that can help you take your business to the next level, all at no cost to you. When you become a MaRS venture client, based on your venture’s stage of development, you gain access to:

Apply to become a MaRS venture client

Our screening process and tiered services model

We work with high-impact, growth-oriented startups.

Using key success indicators, we’ve developed screening criteria that help determine the critical services and resources that your venture needs based on its current stage of development, as outlined in our tiered services model below.

Throughout this process, we typically encounter startups that are striving to achieve one of three key milestones: determining problem-solution fit; validating product-market fit; or driving growth.

The screening criteria in our tiered services & screening model includes the following: team, product, market, intellectual property and traction


Our advisors are all established entrepreneurs with global reach. They offer expert advice and industry insights on a range of topics, including:  business and product development, financing and capital structure, corporate strategy, marketing and go-to-market strategy, and pitching.
MaRS Venture Services offers tailored advice and support at each of the key milestones in our tiered services model:

  • Problem/solution fit: Early-stage ventures benefit from the peer networking and constructive learning offered in our seminars and workshops. Check out our Entrepreneurship 101 course series and Entrepreneur’s Toolkit Workshops.
  • Product/market fit: Ventures looking to validate their minimum viable product and get customer feedback can participate in collaborative, hands-on, strategic working sessions with sector specialists.
  • Driving growth: Ventures that are starting to get market traction can regularly engage with a team of industry advisors and specialists in one-to-one advisory sessions.


Connections are essential for venture growth. Our team of industry insiders provides referrals, introductions and key pitch opportunities for qualified ventures. Through our network, we offer access to funders, customers, partners and talent. To read about some of our key partners, see our Partners page.

Social innovation ventures

Social innovation is embedded in everything we do at MaRS. If your venture falls within one of our three sectors and you also identify a social purpose, a member of our social innovation team may be able to help you advance your social mission. We encourage you to arrange this additional consultation with your intake advisor.

Market intelligence

MaRS venture clients can have access to current, relevant and timely information about their industries, competitors, markets, potential investors and partners, intellectual property and best business practices — all at no cost.

All of our services are provided by information specialists and industry analysts with expertise in IT, software, telecommunications, biotech, cleantech, pharmaceuticals and healthcare.

See the MaRS Market Intelligence page for details.

Market Intelligence Services is supported by the Business Acceleration Program.