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Heather Fraser

MaRS Solutions Lab Advisory Board; Founder and CEO VUKA Innovation & Adjunct Professor Rotman

Heather Fraser

MaRS Solutions Lab Advisory Board; Founder and CEO VUKA Innovation & Adjunct Professor Rotman

Heather Fraser is founder and CEO of VUKA Innovation, a consultancy that helps organizations harness their capacity to innovate through Business Design.

She is an Adjunct Professor at Rotman, and was co-founder of Rotman DesignWorks.  She is a leader in Business Design practices and design-inspired student programs. She consults on Business Design initiatives for corporations, public entities, and educational institutions internationally.  Heather is the author of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design.  Prior to joining Rotman, Fraser held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design.