1day1brand system delivers an innovative and collaborative process for building brands

Toronto, July 21, 2010 — MaRS, a Toronto-based not-for-profit innovation centre, is pleased to announce that one of its clients, Distility Branding, has closed a round of angel funding totalling $350,000. Proceeds of the investment will provide operations support and allow Distility to further its marketing and sales efforts.

The Distility team is comprised of self-titled “brand technologists” with a passion for inventing new workflows that make branding quick, collaborative and trouble-free–a passion that led to the development of Distility 1day1brand, a breakthrough business method and collaborative software system that makes it possible for teams to develop a brand promise, position and personality in just one day.

“The recent funding will allow us to extend our workflows to make even more branding activities quick, collaborative and trouble-free,” says Axle Davids, CEO of Distility. “Furthermore, it provides the capital for us to aggressively expand our sales networks and pursue businesses and marketing partners who find traditional branding too slow, complicated and expensive. Lance Laking and the MaRS advisory team have been committed throughout the process.”

Distility has been a client of MaRS since 2009 and recently moved its offices to the MaRS Incubator. Through the guidance of the MaRS Advisory Team and lead advisor Lance Laking, Distility is now poised to shake up the traditional branding industry.

“I always felt that marketing and branding service firms had an aura of ‘black magic’ about them, making the process more complex, time consuming and expensive,” says Lance Laking. “Distility is looking to disrupt this perception by making branding more tangible and affordable for small to medium-sized businesses. Distility’s technology makes the branding process engaging and scalable.” MaRS worked closely with Axle Davids and the private investor to ensure Distility was investment-ready.

About Distility Branding
Distility Branding is a Toronto-based branding technology company that creates new workflows that improve brand marketing speed, quality and buy-in. Distility’s innovative approach has been tapped by organizations including AT&T Mobility, Applied Biosystems and AutoShare Car Sharing Network. For more information on Distility Branding, visit www.distility.com.

For further information, please contact:
Andrew F. Stewart
T. 416-413-7777, ext. 3
E. andrew@distility.com

About MaRS
MaRS Discovery District (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies. MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.

For further information, please contact:
Linda Quattrin
T. 416-673-8104
E. lquattrin@marsdd.com