MaRS client Bering Media appoints new CEO and VP of Engineering

Three-year-old company adds management depth and experience to position itself for maximum growth

Toronto, January 18, 2011 – MaRS client Bering Media is pleased to announce the appointment of Steven McCartney as President & CEO and Abe Wagner as VP of Engineering.

McCartney will lead the location-based advertising company through a period of accelerated growth, driving continued innovation and building on the Company’s early market successes. In addition, Bering Media co-founder Michael Ho will assume the role of VP of Business Development and will concentrate his efforts on partnerships, product innovation and strategic initiatives.

Founded in 2008, Bering Media’s technology brings real-world targeting capabilities to the online advertising industry. Through an industry leading double blind privacy architecture, Bering Media allows the ISPs and media platforms to collaborate in order to deliver zip+4 targeted ads, without the need to disclose zip+4 information.

“Over the last two years, our technology has received tremendous support from privacy advocates, ISPs and advertisers,” said Michael Ho. “We’re thrilled to add such experienced executives to the team as we scale the business.”

McCartney brings an impressive track record with high growth technology companies. Recently, as President and CEO of Atria Networks, he led the company through a rapid expansion, including multiple acquisitions, while sustaining the company’s profitability at every stage. Atria Networks was later sold to Rogers in 2010 for $425 million.

The move for McCartney is exactly what he’s been looking for. “I couldn’t be happier. Bering is an energized company with great technology and best of all, I get to work with some very smart and motivated people.”

About MaRS
MaRS Discovery District ( is a mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.  MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, clean tech, advanced materials and engineering, as well as innovative social purpose businesses.

Vanessa Caldwell
MaRS Discovery District
416.673.8200 x2240

About Bering Media
Based in Toronto, Canada, Bering Media is a location-based advertising company focused on bringing real-world targeting to any website. Through a unique privacy architecture, Bering Media’s technology allows media companies and advertising agencies to accurately reach the most relevant and responsive demographics online. For more information,

About Steve McCartney
Mr. McCartney began his career in telecommunications with Canada’s largest public telecommunications carrier, culminating a 15-year career as General Manager Ontario, Public Communications.  From 1998 to 2002, he was President and Chief Executive Officer of the first carrier in North America to provide high-speed data services over a fibre-to-the-home network.  He joined Fibretech Telecommunications in 2003 as President and CEO, re-branded the company as Atria Networks LP and successfully led a rapid expansion through strategic acquisition. Most recently, Mr. McCartney was a partner at Tequity Inc., a Merger and Acquisition firm specializing in telecom, Internet and information technology service companies. A Chartered Director, Mr. McCartney serves on two corporate boards of directors.

About Abe Wagner
Mr. Wagner was previously VP Engineering at Eloqua, which he co-founded in 1999. Eloqua is the category-defining marketing automation company, providing a SaaS platform for marketers to build and execute marketing campaigns, score and route leads to sales, and measure marketing’s impact and effectiveness.  Mr. Wagner’s development management techniques led Eloqua to be consistently recognized for its level and speed of innovation and its depth of product functionality. Prior to co-founding Eloqua, Mr. Wagner led a number of national-scale software projects for major Canadian banking and government organizations through his work at Ehvert Engineering. Mr. Wagner is a P.Eng. and holds a degree in Engineering Mathematics from Queen’s University.

Steven McCartney
President & CEO, Bering Media
(416) 778-1717

Notice on Forward-Looking Statements
Certain statements in this media release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Bering Media Inc. assumes no obligation to update these forward-looking statements to reflect actual results, changes in assumption or changes in other factors affecting such forward-looking statements.