MaRS client inMotive rebrands to strengthen position in the energy-efficiency sector

Toronto, September 22, 2011 – MaRS Incubator tenant, formerly known as Vicicog, has completed an in-depth rebranding and is now known as inMotive. This new name better represents the company as an innovative and forward-moving entity within the energy-efficiency sector. launched today, complete with 3D videos outlining the technology. inMotive is currently running its first in situ test in partnership with MaRS client, Tower Labs, and Tridel’s energy-service company, Provident.

InMotive has worked closely with MaRS cleantech advisors to develop their brand direction as well as new marketing strategies.

About inMotive

inMotive is dedicated to bringing energy-efficiency solutions to office, commercial, industrial, institutional and multi-unit residential buildings on a global scale. The company’s technology development team is highly specialized and focused on developing the ultimate energy-efficiency device—the Mechatronic Variable Speed Drive (MVSD). The MVSD will increase dramatically the energy efficiency of heating, ventilation and air-conditioning (HVAC) systems.

About MaRS

MaRS Discovery District is a large-scale, mission-driven innovation centre located in Toronto and networked across Ontario. It focuses on building Canada’s next generation of technology companies. MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care; information, communications and entertainment technology; cleantech; advanced materials and engineering; and innovative social purpose businesses.

For more information, please contact:
Chris Stevenson,
Director, Communications
MaRS Discovery District
416-673-8100 x 8104