Report: Wealthy Canadians want more impact in their investment portfolio

SVX market research unpacks impact investing interest and activity of wealthy Canadians, offering recommendations to harness market opportunity

TORONTO, July 25, 2018 – Today, Social Venture Connexion (SVX) released Market Momentum: Impact Investing and High Net Worth Canadians, the first report in Canada to explore the interest and activity of high net worth Canadians in impact investing. Based on a national survey of wealthy Canadians, the report also outlines market opportunities and offers recommendations for financial institutions, ventures and funds, and investors.

“Canadian research and studies on impact investing have focused on investments made by large institutional investors and funds,” says Adam Spence, director and UDP of SVX. “Until now, there has been a lack of in-depth insight into individual investors’ views on impact investing.”

SVX addressed that lack of research by launching a comprehensive study into the activities and interest of high net worth Canadians in the fall of 2017 to better understand their current and potential engagement with impact investing.

“I really appreciate the work SVX is doing to build the market’s understanding of high net worth individual (HNWI) Canadians and their impact investing activities, as well as the clear opportunity that is presented to financial institutions,” says Brian Toller, an investor who participated in the survey. “Educational materials like this report will be crucial in addressing the learning curve when it comes to impact investing and will work toward bringing exposure to the industry.”

This report is based on the insights gained from the survey, which was distributed to Canadian investors selected at random through financial institutions and investor networks. It outlines the key trends and findings of the survey, and provides recommendations to investors, ventures and funds, and financial institutions on how to best address the identified market gaps and opportunities, helping to bring impact investing into the mainstream.

Key trends and findings

  • The vast majority of Canadian HNWIs are interested in impact investing, with almost 90 per cent of investors surveyed showing interest.
  • Many Canadian HNWIs are active impact investors or would like to make impact investments in the next year. Almost half indicated plans to increase allocations of assets in the next year.
  • Investors want to explore impact investing options with their bank or advisor, especially existing financial institution clients.
  • Canadian HNWIs are willing to take some risk and pay additional fees for impact investing.
  • There are barriers to impact investing among Canadian HNWIs, including lack of qualified advice, lack of viable products and investment options, and lack of liquidity.

To read more about the paper, research and findings, visit

To access the full report, see To learn more about how SVX is helping social ventures, funds and organizations raise money, and enabling impact investors to connect their capital with their values, visit

About SVX
SVX is an impact investing platform for ventures, funds and investors seeking social and/or environmental impact alongside the potential for financial return. SVX works across sectors including cleantech, health, education, food and social inclusion, providing capital raising support to enterprises and funds, from ventures focused on early childhood education seeking seed stage equity, to solar power co-operatives seeking debt financing. SVX also helps investors find and make good impact investments, from angels and family offices to everyday investors. They can help lead investors syndicate their impact deals, and they support investors looking for new opportunities that meet high financial, governance, impact, and offering standards. SVX provides this support through their online platform, events and hands-on support with investors. SVX is a non-profit corporation, powered by MaRS Discovery District, supported by TMX Group Limited, the Government of Ontario, Torys LLP and many other partners. SVX is registered as an Exempt Market Dealer in Ontario, Qu├ębec, British Columbia, Alberta, Saskatchewan and Manitoba.

Media contact
Lara Torvi
MaRS Discovery District

Anisha Jain