Have you covered your 4 P’s?
In order to get the right marketing mix, companies need to have the right balance of product, price, promotion and place. According to marketing and sales expert Jon Worren, this all begins with a value proposition and customer development model.
At last week’s Entrepreneurship 101 lecture ‘Marketing for Tech Start-ups – Getting the fundamentals right’, marketing expert Jon Worren covered the fundamental concepts of marketing for early stage start-ups.
Tune-in to the lecture video to learn more about:
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