We just released our new online course, Introduction to Market Sizing, which you can openly access from the Entrepreneur’s Toolkit Collections right now. Tap here to enroll for free.
Estimating the size of your market, as you know, is an essential task for any startup. The course is a 30-minute introduction to two market sizing approaches — top-down and bottom-up market sizing — with accompanying case studies that illustrate the market research methodologies.
When you enroll, you immediately get access to a series of 12 video lessons and activities on market sizing. You’ll get a crash course in market research definitions and targeting your customer in your industry landscape.
Written by market research analysts from the MaRS Market Intelligence team, we start out the course with concepts and definitions, and quickly get into practical lessons and activities on calculating your market size.
This is the Entrepreneur’s Toolkit’s third online course, in January we released Introduction to Investment Readiness and in April worked with our sales expert Kevin Smith, The Story Architect, on a 2-hour course, Selling for Entrepreneurs.
We plan to keep experimenting with how an innovation hub can serve entrepreneurs on foundational and advanced business skills and tactics. We’re open to your feedback on the courses as we work on the next course. Please send any thoughts to email@example.com.
Want to hear from a market research analyst and a VC investor on how to effectively find sources of data and communicate the size of your market?
Join our live online Q&A on August 4, 2016 at 2:30pm (ET) designed to help you get started on estimating your market size and communicating your methodology and data effectively to investors.