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Positioning your startup, delivering customer service excellence and more startup marketing topics

Positioning your startup, delivering customer service excellence and more startup marketing topics

The MaRS Library (part of the MaRS Entrepreneur’s Toolkit) has launched another set of articles that discuss marketing best practices for startups. We’ve designed these articles to fit the particular needs of startups as they get going in their marketing efforts.

These articles look at:

*These stages are those of Steve Blank’s Customer Development Model.

Take a look and send us your feedback! More articles (and videos) on marketing can be found in the MaRS Library. And in the Collections section of the Entrepreneur’s Toolkit, we feature key library resources curated by topics such as founder’s challenges, accounting, intellectual property, startup finance, and market research.

Have another startup marketing topic you’d like us to explore? Let us know. I’m at nblase@marsdd.com.