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The marketing mix (4Ps)

The marketing mix (4Ps)
Four peas

How much do you know about marketing? We’ve all experienced the end results of it as consumers but what does marketing look like for an entrepreneur? Last week Jon Worren spoke on the basics of marketing and went over the “marketing mix”, also known as the 4Ps.

  1. Product
  2. Price
  3. Promotion
  4. Place

Jon also referred to some key concepts and resources that are beneficial for entrepreneurs wanting to learn more about marketing.

Downloads and Resources:

Entrepreneurship 101 2010/11 – Week 5 – Introduction to Marketing from MaRS Discovery District on Vimeo.
Entrepreneurship 101: Introduction to marketing
View more presentations from MaRS Discovery District.