Greentech Media media today featured an article on the Advanced Energy Centre’s Utility Transformation program. The article describes the Newtonian Shift, a business strategy game simulating 15 years of energy sector transition in one day. The Centre is delivering these sessions to Ontario’s C-level utility executives and key stakeholders, to prompt new approaches to how the sector views disruptive technologies and business models.

Ron Dizy, Managing Director of the Advanced Energy Centre, explained the impetus of delivering this game, “Technology is changing fast, and the cost of alternatives is coming down. Industry executives probably go to a session a week where they hear that same message, but when you ask them what they’re doing about it, the answer, usually, is ‘Not much.’ By running the game, our attempt is to give people a jolt,” he said. “We’ve got to find another way of getting the message through to them.”

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